USAsports is delighted to confirm the extension of its partnership with Elite Ice Hockey League Playoff Champions the Cardiff Devils for the 2026/27 season.
The renewed agreement will see USAsports continue its multi-year partnership with the club, working together across digital platforms while also returning to the Vindico Arena for two matchnight activations during the season — including the ever-popular annual NHL Night alongside the passionate Devils fanbase.
Jaimie Longmuir, Owner of USAsports, said:
“Our partnership with Cardiff is incredibly special to us, as it was one of the very first agreements we entered into with an EIHL club.
We are proud to work alongside a first-class organisation with such a passionate and loyal fanbase. NHL Night continues to grow year after year, and we are already exploring ways to expand the range of products and enhance the experience for fans to make 2026/27 even bigger and better.
We also want to say a huge thank you to everyone at the Devils for the incredible support they continue to provide. That support has played a huge role in the success of this partnership.
The team enjoyed an outstanding finish to the 2025/26 season by winning the Playoffs, and we are proud and excited to continue working together next season.”
Cardiff Devils spokesperson
“We love working with USASports and being able to offer the top quality merchandise they have available for NHL fans. Our fans are NHL fans and the support of USASports for our annual NHL night is essential to making it a great event."
USAsports is a specialist online and event retailer focused on official and authentic sports merchandise and memorabilia across the NHL, NFL, NBA, MLB and Formula 1.
Fans can shop online at www.usasports.co.uk while more information on the Cardiff Devils can be found at Cardiff Devils.
