Our Values

For Fans By Fans

We’re not on the side lines, we’re part of the action – we’re the voice of pride, passion and the teller of stories. The ‘remember whens’ and the ‘did you see that!’, we’re right there on the side lines with you, feeling all of the emotions along the way.

Celebrate Our Differences

Our fans are different. They aren’t afraid to stand out from the crowd and follow a different path. Being part of the USA Sports team means being authentic and giving people the space and support to be themselves.

Dare To Be Brave

We are entrepreneurial, passionate, and agile. We push forward and strive to exceed expectations and keep doing things different and better. At USA Sports we don’t sit still, we’re always looking for the next opportunity to unite fans together.

Celebrate Every Victory

Big or small, headline worthy or not. There are victories in every game and every event, and we are looking for them. Don’t let them get overlooked as we grow and evolve. Sometimes those small victories are what keep us going and keep our team motivated.

Look Out For The Underdog

We’re not just here for the big players or the A team. We’re here for every fan, every step of the way. As a team we support each other when we’re winning, but we’re there to pick each other up on the days when things don’t go our way too. We look out for each other, and in turn our community looks out for us.