USA Sports are thrilled to reunite with the Belfast Giants for the 2026/27 season, becoming Official Player Sponsor of new signing Cole Shudra while continuing to bring their unique Pop-Up Shop experience to Giants fans.
USA Sports will once again be attending selected Belfast Giants home games throughout the 2026/27 season, bringing their popular Pop-Up Shop to the Bridge and giving supporters the opportunity to browse a unique range of official NHL merchandise alongside the excitement of game night.
The partnership will also see USA Sports become the Official Player Sponsor of new Giants signing Cole Shudra, a player the company has worked with for a number of years.
USA Sports owner Jaimie Longmuir said:
“We love attending EIHL games across the UK, but I have to say the venue we enjoy visiting the most is Belfast. We have attended games in this fabulous city for many years now, and the support and passion of the supporters is amazing.
“The fans have always supported our events, and we are delighted to be back delivering something unique that adds to the already amazing game-night experience for the Giants.
“We have already identified the games we will be attending this season, and we cannot wait to be back in Belfast with an even bigger and better range of NHL products for the Giants fans.”
On becoming the Official Player Sponsor of Cole Shudra, Jaimie added:
“Cole is a player we have worked with for many years, and he is a terrific person who we are happy to support in an official capacity.
“We look forward to seeing how Cole does this season and will be supporting him every step of the way.”
The partnership continues the strong relationship between USA Sports and the Belfast Giants, with the Pop-Up Shop events providing fans with access to a selection of official NHL merchandise that is not always available through traditional game-night retail.
USA sSorts is a specialist retailer of official sports merchandise covering the NHL, NFL, NBA, MLB and Formula 1.
With the new NFL season approaching, fans can visit www.usasports.co.uk to browse the latest range of official NFL products.
