USA Sports is delighted to announce the continuation of its long-standing partnership with the Coventry Blaze for the 2026/27 season.
Having supported the Blaze for numerous seasons, USA Sports will once again work alongside one of the UK's most established ice hockey clubs as part of a partnership that continues to strengthen the connection between hockey fans and officially licensed NHL merchandise.
As part of the renewed agreement, USA Sports branding will feature throughout the season, while the company's hugely popular NHL Pop-Up Shop will return to Coventry for selected Blaze home games, giving supporters the opportunity to shop a wide range of official NHL headwear, apparel, and merchandise on match nights.
The NHL Pop-Up Shop has become a popular addition to game-day experiences across the UK, allowing fans to access products from their favourite NHL teams while supporting their local club.
Jaimie Longmuir, Founder of USA Sports, said:
"We are incredibly pleased to continue our partnership with Coventry Blaze for the 2026/27 season. The Blaze have been fantastic partners for us over a number of years, and we've always enjoyed engaging with their passionate fanbase.
"The support we've received whenever we've brought our NHL Pop-Up Shop to Coventry has been outstanding, and we're excited to return during the upcoming season. We look forward to continuing our relationship with the club and creating more opportunities for Blaze supporters to engage with the NHL and our wider product range."
Rob Coleman, General Manager of Coventry Blaze, said:
"We are delighted to welcome USA Sports back for another season. Our fans love the pop up shop when the guys make it down to the Skydome, and we look forward to working with them again this season".
Further details regarding NHL Pop-Up Shop dates and supporter activations will be announced during the season.
For more information, please contact:
USA Sports
Email: hello@usasports.co.uk
About USA Sports
USA Sports is the UK's leading specialist retailer of officially licensed American sports merchandise, offering headwear, apparel, jerseys, and souvenirs from the NHL, NFL, NBA, MLB, and Formula 1.
Founded by fans, for fans, USA Sports operates both online and through a growing network of retail and event partnerships across the UK. The company works closely with sports clubs, venues, and organisations to bring premium licensed merchandise directly to supporters through its popular pop-up retail experiences.
For more information, visit usasports.co.uk.
