USA Sports and Flames are delighted to announce a new partnership for the 2026/27 Elite Ice Hockey League (EIHL) season.
As part of the agreement, USA Sports will deliver two NHL Pop-Up Shop events at the Spectrum Arena during the season, while also sponsoring a Guildford Flames player throughout the 2026/27 campaign.
Jaimie Longmuir, Owner of USAsports, said:
"We are absolutely thrilled to be working with the Guildford Flames for the very first time and are incredibly excited about this partnership. A massive thank you to Kirk for putting up with all my emails over the years and the opportunity to deliver added value to both the Flames organisation and its fantastic supporters.
"Whenever we have attended the EIHL Playoff Finals Weekend, we have always received tremendous support from Flames fans. It will now be fantastic to bring our events directly to Guildford and deliver them in the Flames' own building."
"We have spoken wth USA sports many times over the last year or in the lead up to the new arrangement," explained Kirk Humphreys. "We know they have had a lot of success linking up with other teams in different arenas around the country, and we are looking forward to a couple of games in the coming season where our great fans at Spectrum can experience their unique offering."
Further details regarding USAsports Pop-Up Shop dates, player sponsorship activities, and supporter activations will be announced throughout the season.
