USAsports is thrilled to announce a new partnership with Manchester Storm for the 2026/27 Elite Ice Hockey League (EIHL) season as the club embarks on an exciting new chapter at the iconic AO Arena.
As part of the partnership, USAsports will sponsor a Manchester Storm player throughout the season and deliver multiple NHL Pop-Up Shop events at Storm home games during the forthcoming campaign.
Jaimie Longmuir, Owner of USAsports, said:
"We are delighted to confirm our first-ever partnership with Manchester Storm for the forthcoming EIHL season. We recently visited the AO Arena to meet with Ryan and his team, and to say we were blown away by the set-up would be an understatement. The arena is absolutely fantastic, and all fans – both home and away – are in for a real treat when attending Storm games this season.
"We are thrilled to be playing a small part in helping deliver additional value to the organisation and its supporters through our unique retail and event experiences.
"I would like to say a massive thank you to Ryan and Emma, who made the decision to partner with the Storm an easy one for us. We wish them every success as they begin this exciting new chapter in the club’s history.
"Manchester is a special city for us. We have been delivering our pop-up shop events in the Arndale Centre for many years, and we are delighted to be returning to such an amazing city. To now bring our events to the AO Arena alongside Manchester Storm is incredibly exciting, and we cannot wait to be back in Manchester this season."
USAsports will deliver its first NHL Pop Up Shop for the Storm’s exhibition match versus Sheffield Steelers on Sunday 6 September ‘26. This will be a great chance for home and away fans to get official NHL merchandise for their favourite teams. Further dates will be announced during the season.
For more information, please contact:
USA Sports
Email: hello@usasports.co.uk
Website: www.usasports.co.uk
